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As part owner of a family-owned ag business, I understand the energy and passion you put in daily to create a superior experience for your customers. My intentional, timeless design approach is the foundation of all my work, to ensure the value and quality your business offers is a top choice in the minds of customers, now and in future generations.


Growing up on a livestock and crop farm in eastern Iowa, I learned the value of persistence and lending a hand. These values continue to play an important part in my roles as brand designer, wife and mother. I strive to be a lifelong learner and offer help wherever needed.

Kim Franzen of Heartland Branding Company

Hi! I'm Kim.

My husband, Neil grew up raising livestock in northeast Iowa, and we each continued our careers in the ag industry. I studied graphic design at Iowa State University and Neil attended the John Deere Tech Program at Northeast Iowa Community College. Today I enjoy working with businesses in different sectors of agriculture. Neil crop farms, is a custom manure applicator, and assists local farmers as an ag technician in the off-season.


Neil and I have two young children that keep us laughing and on our toes! We enjoy soaking up the rural midwest outdoors all year-round. Our favorite activities include sledding, backyard bonfires and attending the county fair.


Brand design for all sectors of ag, including:


Farms & Ranches

Food & Beverage

Marketing Agencies

ROOTED IN Rural Life

"Kim's attention to detail and communication always made it very easy and enjoyable to work on complex projects! Kim was always open to receiving feedback and had fun brainstorming different ideas to meet the objectives! I highly recommend partnering with Kim on marketing solutions for your company!"

Jill Dancer

Marketing Consultant

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